brand equity

Some brands acquire a bad reputation that results in negative brand equity.

一些品牌名声很差,就导致负品牌资产.

The marketing mix should focus on building and protecting brand equity.

市场营销组合应关注建设和保护品牌资产.

Product signals always dilute the brand equity via brand extension, marketing agencies and competitors'action.

产品信号可以通过品牌延伸 、 营销中介、竞争者等途径产生品牌资产稀释作用.

Brand equity have the significantly mediated effect to the relation between organization trust and repurchase intention.

品牌权益对组织信任与再购意愿的关系具有显著的中介效果.

Small and Medium Enterprises; Brand; Independent Innovation; Brand Equity ; Brand Extension; Equity Management.

中小企业; 品牌; 自主创新; 品牌资产; 资产管理.

Source attractiveness and source relevance are two most important dimension influencing brand equity.

来源的吸引性及相关性是影响品牌公平性的两个最重要的话面向.

In other cases, the extensions are unsuccessful and can dilute the original brand equity.

另外的情形, 品牌延伸不成功并会冲淡原有的品牌资产.